Technology is used in modern digital marketing to assess a marketing campaign’s overall success and inform future tactics and decisions. A digital marketing platform is best described by separating it into its two components, digital marketing and digital marketing platforms.
Let’s examine the connection between the two:
A digital marketing platform: what is it?
A tool that covers a range of tasks related to online marketing is known as a digital marketing platform. Gartner emphasizes that in order for a solution to be categorized as a digital marketing agency, it must enable functions like media purchasing, performance measurement and optimization, and brand monitoring rather than claiming to handle every aspect of digital marketing. It may not, however, include other marketing techniques like social media or SEO.
Digital marketing platforms are tools that provide several commercial or technological capabilities in the context of contemporary companies, according to Gartner. Platforms offer several marketing tasks across different demands, while tools only handle particular functions inside one company’s needs, such as a single tool for scheduling social media updates. By using APIs, integrations, and partnerships with other apps or data sources, digital marketing platforms often make it possible for a wide range of different operations to be performed at once.
Digital marketing: What is it?
Any marketing strategy that makes use of online resources and the internet through mobile phones, personal computers, or the Internet of Things is known as digital marketing (IoT). Distribution of a brand message through search engines, social media, apps, email, and websites is at the heart of many digital marketing campaigns.
Digital marketing today frequently focuses on reaching a customer with messages that are more and more conversion-oriented as they move down the sales funnel across multiple channels. Marketing teams should be able to monitor the contribution that each of these messages and/or channels makes to achieving their ultimate objective of acquiring a client.
What exactly does “digital marketing” include and why is it significant?
Digital marketing is expanding; since 2015, marketing professionals have reported steadily allocating more of their budgets to these strategies while cutting back on traditional marketing channels. This is due to consumers’ increased use of online channels, which gives businesses more opportunities to connect with their ideal clients throughout the day.
Digital marketing platforms have become crucial to the world of digital marketing as a result of the increased use of technology. As a result of technological advancements like artificial intelligence (AI) and machine learning, marketers now have access to the marketing technology they need to reach consumers on digital devices at the precise right time as opposed to traditional marketing strategies, which require extensive planning and advance placement. Nowadays, platforms like Facebook, Instagram, TikTok, and blogs have dominated the field of digital marketing. Let’s explain the different types of digital marketing platforms.
Digital Marketing Platforms with Strategies & Examples
1. Social Media Marketing
Social media sites like Instagram, Facebook, Tik Tok, LinkedIn, and Snapchat are heavily used by consumers today. This is why it is crucial for brands to be active on numerous social media platforms. Look at these statistics:
Consumers typically have 8 social media accounts.
- The average adult uses social media for 2 hours and 22 minutes every day, giving businesses almost 2.5 hours to engage with customers and convert them.
- 3.26 billion of the 5.11 billion people who own phones use them to access social media.
- On average, people spend one-seventh of their waking hours on social media.
- Consumers want brands to connect with them on social media in 64% of cases, which is essentially an invitation to interact and eventually buy.
Social media platforms give marketers a variety of ways to connect with their prospects. First, marketing teams can use these channels to share sponsored content and paid advertisements. Each platform offers marketing teams a way to build paid ad campaigns and segment users so that these ads show up in the feeds of members of the target audience. While every platform is different, the majority of them offer the ability for marketing teams to place ads based on factors such as location, job title, interests, age, etc. to make sure that a company’s social media posts are seen by the right people for the best chance of a conversion.
Social media is a fantastic way to interact with customers and promote resources or products to your followers naturally. People who follow your brand on social media are probably past customers of yours. A wonderful method to maintain their interest in the company, foster pleasant interactions, and build customer loyalty is to communicate with them on social media or respond to inquiries about customer care. The chances for contact and connection are boundless, and 78% of customers want firms to utilize social media marketing channels to facilitate this.
Last but not least, marketing groups may utilize social media to develop their brand and create a voice that will make them popular to share and follow. For instance, Wendy is very well-liked on Twitter because to their flippant and humorous tone, which often results in likes, retweets, and reactions.
2. Influencer Marketing
Another effective method for leveraging digital marketing platforms to reach specific audiences is influencer marketing. Celebrities, websites, and other individuals who are thought to be authorities in their fields and have similar values can all be partners for brands. The followers of these influencers can then be reached by brands through branded content and offers. Influencer marketing has been a success for many marketers, with 90% of them noting that it was on par with or better than other channels they use.
Furthermore, one out of every two women who made a purchase did so base on an influencer’s recommendation. Influencer marketing has the potential to be a highly effective strategy for increasing engagement and revenue for your company because nearly half of social media users trust brand recommendations from influencers.
As an illustration of influencer marketing: GoPro collaborated with this Colorado-based influencer named Loki, who has a sizable following of outdoor enthusiasts. This brought their product in front of their intended market with the endorsement of a reliable, like-minded source.
3. Email Advertising
Organizations can maintain contact with prospects and customers by using email marketing campaigns to send them tailored newsletters or offers based on their prior purchasing behavior or engagement with the brand. A small extra incentive could easily tip the scales from an “abandoned cart” to a completed purchase if a person has interacted with a few of your brand’s touchpoints, such as an email offer for 10% off the items they have been considering or free shipping.
Almost 60% of customers claim that email influences their buying choices. Additionally, subscribers are more likely to open transactional emails—emails that assist a customer in doing something, like completing a purchase or resetting a login—than other types of emails.
4. Content Marketing
With the help of content marketing, marketing teams can be proactive about educating customers about new and existing products in a casual, unhurried manner as well as about responding to their users’ inquiries. The written material, videos, and other marketing assets created by digital marketing teams address the three phases of the buyer’s journey.
- The buyer is aware that they have a need at this point.
- The phase of consideration: The purchaser chooses a course of action to fulfill this need.
- The phase of decision: The purchaser selects a good or service to buy in order to fill a need
For instance, a customer might decide they need new gym shoes. If you focus on strength training, the digital marketing team of an activewear company may write a piece about the features you need in a running shoe. The consumer decides they need a pair of running shoes that satisfy those requirements after reading this article. The most well-liked running shoes and their price ranges could be shown in another piece of material. Once individuals are informed about these elements, they make a choice.
The assistance provided by your brand throughout this decision-making and purchasing process fosters customer confidence and raises the prospect of a sale. While delivering almost three times as many leads, content marketing is often less costly than other types of advertising.
5. Marketing using Search Engine Optimization (SEO)
Content marketing and search engine optimization, or “SEO,” often work together. Material pieces developed and put online by the company for their website, blog, or other digital marketing platforms may be written and uploaded in such a manner that it is more probable that potential customers will notice them than identical content written and posted online by their rivals. Because the user is utilizing a search engine, like Google, to locate information about a product or service, this writing and posting approach and all the tactics and concerns it encompasses are known as “search engine optimization.”
When carried out properly, SEO can be a very powerful component of a company’s marketing plan. In reality, 53% of customers claim to use search engines to investigate possible purchases before making a choice, and 51% of smartphone users claim to have found a new product or service by using a search engine on their devices.
For instance, the consumer from the aforementioned example would probably click on one of the top three results while researching which gym shoes to purchase. The digital marketing team for the athletic shoe firm keeps this in mind as they try to make sure their piece shows up in the top three results. This is accomplished by making sure that the material is user-friendly and that the technical prerequisites are met so that search engine crawlers can quickly identify and index it, placing it directly in front of potential shoe buyers.
Digital marketing services are unquestionably the most practical and affordable marketing strategy employed in the twenty-first century. It develops innovative, cutting-edge techniques in lieu of outdated, time-consuming approaches. Social media marketing is useful for helping young businesses expand and maintain stability in the face of competition.
With a talented workforce, the digital marketing business BrainSol Technologies offers a top-notch digital marketing agency. We are skilled in managing your social media accounts and enhancing user experience via organic traffic. Call us now to reserve your time slot and help the new company expand more quickly.