Organizations are getting very sensitive to the needs and desires of their employees. With new trends in employee retention taking new turns, especially when we hear so much about the “great resignation” and diversity and inclusion at the workplace, business leaders and HR heads have realized that it’s impossible to retain employees with mere compensation and hygienic culture. What employees want from their employers is an enhanced sense of belongingness. One way to extend this sense of belongingness to talented employees is to understand their career needs and help them upskill in an area. A mid-career upskilling academic program that every employer can explore for their best employees is an Executive MBA – a top B-school curriculum designed specifically for professionals who already have 5+ years of experience in the industry.
In this article, we will highlight the role of offering an MBA in Executive program to employees and how it improves relationships at an organizational level.
#1 EMBA improves leadership and strategic outlook
76% of the organizations that have sponsored or supported an EMBA course for their employees saw much improved decision making and leadership skills in their chosen candidates. These skills are analyzed through situational behavior and the ability to take accountability for team performance. This has been used to influence the ability to effectively transform the workplace culture through engagements, conversations, and training with other employees who could be identified for the next batch of admissions.
1 out of 8 employees with a recently acquired EMBA certification are found to be more energetic and confident in dealing with complex business challenges and use their strategic perspective to adequately prepare and plan for better outcomes. This also ensures that the organization is able to assess how differently EMBA employees behave at the time of their training and learning course, which in turn allows them to measure the ROI of investing and supporting employees in such endeavors where the organization is ready to sponsor upskilling courses with an MBA degree.
#2 EMBA improves Customer Success initiatives
Organizations today are customer centric and employee friendly. The best way to portray and position the company culture is to highlight the extent to which the organization goes ahead and extends its customer success and service qualities. It has been found that EMBA helps employees to take a shot at the bigger picture in sales and customer support by applying analytical and thought provoking conversations at various stages of the customer journey. This could mean establishing a very empathetic and emotional connection with customers through email writing, SMS messaging or responding to customer queries through chat messengers online. Face to face interviews is also very engaging among EMBA students who understand the fine art of “listening more” to customers, understanding their pain points, and then coming up with solutions that help customers justify their faith in the vendor or customer support teams.
#3 Technology becomes the cornerstone
Fulltime MBA and EMBA are seeing a sea change in the course design following suggestions from industry analysts to focus on the technology side of doing business.
In the recent months, MBA executive programs have added many newer dimensions of business management subjects that cover topics related to big data science, AI applications in business functions, use of business analytics tools, automation, email marketing skills, digital marketing communications tactics, programmatic advertising, content marketing, sales forecasting, financial budgeting, and product management and marketing. Companies are more likely to offer EMBA benefits to employees from the product side of the business because this group of workers are already hardwired to technology and could do much better at work by understanding the role of managerial studies and approaches learned during the Executive business training courses.
#4 Ability to adapt to ‘uncertainties’
Since 2020, a lot has changed within and outside organizations.
Whether it’s sponsored by the company or self-funded, employees who pursue a higher education opportunity, particularly EMBA, are looked upon by the employer as a hardworking and dedicated resource. With businesses facing serious challenges in revenue generation, contracting market opportunities, and growing international pressures due to socio-economic and political influences, EMBA allows employees to make a better informed decision on what direction they want to take their career to, whether it means sticking to the same role and continuing the same kind of work, or take a leap of faith and trust and change job. In such situations, an employer would mostly offer reward and recognition or promotion through performance appraisal to retain highly talented employees who have recently completed their EMBA.
So, there are many reasons you can find to enroll in an EMBA course. The benefits easily outnumber the challenges you might face while pursuing this course, and the final ROI of your investment is directly reflected in your biodata.