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Paul Haarman: How to Find the Best Hashtags for Social Media Marketing

Hashtags are a great way to reach new audiences on social networks. It’s important to use the right hashtags in order to get useful results from your efforts,

So here are some tips for getting the most out of hashtags when doing social media marketing: Paul Haarman

1.) The first step is to identify your goal before you start looking for hashtags. Maybe you want more followers or maybe you want more clicks on specific links that appear in your updates. Whatever it is, knowing what you’re working towards will help narrow down the number of hashtags you have to search through, which can save time and energy.

2.) There are four main types of social networks where using hashtags are integral: Twitter, Instagram, Facebook, and Google+.

3.) Twitter is the best social network for real-time marketing because of its fast-paced environment. The key to using hashtags on Twitter is to use them sparingly and make sure they’re relevant to your update. Try not to use more than two or three hashtags per tweet or your post will look cluttered.

4.) Instagram is a visual social network that’s great for sharing photos and videos. Hashtags are extremely important on Instagram, so use as many as you can without cluttering your posts. You can also use hashtags to follow specific topics or conversations on Instagram.

5.) Facebook doesn’t use the same Hashtag functionality as other networks, but you can still include them in your posts to help people find your updates. The best way to do this is to type the Hashtag into the search bar on Facebook and it will pull up all of the recent posts that have used that Hashtag.

6.) Google+ uses hashtags in a similar way to Twitter, where they’re helpful for finding specific updates, but you shouldn’t use too many or your post will look cluttered.

7.) Once you’ve identified your target audience and which social networks you’ll be using hashtags on, it’s time for the next step: finding relevant hashtags.

There are a few ways to do this:

  • Use Google to search for popular hashtags related to your topic.
  • Use tools like Hashtagify
  • Browse through the results of your Google searches for ideas

8.) Next, analyze the hashtags you’ve found to make sure they’re popular enough to reach a new audience. You can use tools like Hashtag Stats

9.) If you want to add even more hashtags to your posts, check out apps like Tagboard and RiteTag, both of which will show you how often certain hashtags have been used in the past along with their overall popularity.

In order to get the most out of using social media marketing in a business’s marketing strategies, it is important to use relevant hashtags when posting updates so that businesses reach a wider audience. This will help to improve the marketing strategies used, and better connect with a wider audience.

Additional Resources:

  • For more information on how hashtags can be used for social media marketing, check out this article from Social Media Examiner
  • If you want to learn more about how to measure the success of your social media marketing campaigns, read this post from Hootsuite
  • Want to know what other businesses are doing with hashtags? Check out this roundup of the best Hashtag campaigns from around the Web.

Here are some FAQs recently asked about hashtags and their usage:

Q: How many hashtags should I use in my posts?

A: You should use as many hashtags as you feel comfortable using, but be sure not to overload your post with them or it will look cluttered. Try to stick to 2-3 per post.

Q: What are the best tools for finding relevant hashtags?

A: There are a few different tools that can help you find relevant hashtags, including Google, Hashtagify, and Rite Tag.

Q: Which social media networks are best for using hashtags?

A: Twitter, Instagram, Facebook, and Google+ all use hashtags in different ways, so it’s important to research which networks will work best for your company’s marketing needs. Twitter is the best network for real-time marketing, while Instagram and Facebook are better for visual content that can include hashtags. Google+ uses them in a similar way to Twitter but also allows users to search through hashtags on their own.

Q: Can I use more than one Hashtag per post?

A: Yes! There isn’t an exact number of hashtags you should use in your social media posts, so feel free to experiment with different numbers until you find something that works well for your audience. Just make sure not to overload your posts or it will look cluttered.


Using hashtags for social media marketing is a great way to reach new audiences and improve your marketing strategies stated by Paul Haarman. Make sure to use relevant hashtags that are popular enough to reach new audiences so they are not only effective but also provide the best ROI.

Sanket Goyal
the authorSanket Goyal