Due to the fact that the online market has become highly competitive, a lot of businesses need a way to make themselves more visible in the online world and SEO (Search Engine Optimization) is one of the most efficient marketing strategies today.
Ranking on the first page of search results does not just mean that your business will become more visible. In fact, it also means that you’ll favor more organic traffic, which is vital for improved conversion rates.
But how do you get to the first page of SERPs (Search Engine Result Pages)? Simply put, you do a lot of SEO. That being said, there are many SEO strategies that can get you the results you need. However, one of the most important ones is on-page SEO.
As its name suggests, on-page SEO focuses on optimizing your content and other relevant elements on your pages that will make your website more search engine and user-friendly.
With that in mind, here are some of the on-page SEO techniques you should be using.
1. Implementing a responsive design
First and foremost, you have to make sure that your website and its content are accessible to all. Nowadays, most consumers use mobile devices to browse the web.
Your website needs to be mobile-friendly so that those consumers can browse your content seamlessly.
On-page optimization isn’t just about making your website search engine-friendly. It’s about creating an exceptional experience for users as well.
The best way to ensure that your website is accessible to everyone, regardless of which device they’re using, is to implement a responsive design.
This type of web design adjusts content and page layout to users’ devices and screen sizes. Therefore, whether consumers are using desktops or smartphones to access your website, the content will be displayed properly.
If you don’t know how to implement a responsive design, you can always ask professionals to do it for you.
For example, an NYC website design company can easily assist you. This is especially true if you operate in the New York area and you need a local company that can help you out.
Once your website is friendly towards all devices, you can focus on optimizing your pages.
2. Use the right keywords
Keywords are the foundation of every SEO strategy. These phrases are used by search engines to help match the context of your content with user intent. That’s why it’s crucial that you incorporate the right keywords into your pages, content, title tags, URLs, and so on.
This will help search engines crawl and index your pages or individual content pieces accordingly. Speaking of which, there are different types of keywords you must be aware of. Not every keyword is right for your business. This is especially true if a specific keyword is very competitive.
For example, the keyword “pizza” is used by every business that sells pizza all over the world. Simply ranking for that keyword alone won’t help you much. Instead, you should consider a long-tail phrase that includes the word “pizza.”
For instance, “the best veggie pizza in town” is a more specific term that’s less competitive and aimed at a specific audience. There are many more variations to keywords that you can use so that you’ll get the best results possible. Here are a few things to consider when using keywords for on-page SEO.
- Conduct keyword research.
- Make sure you include target keywords in your content, Meta descriptions, title tags, URLs, and so on.
- Be mindful of keyword frequency. You want to avoid keyword stuffing.
- Make sure that your keywords match user intent.
- Diversify your keywords.
- Use long-tail phrases whenever you can.
3. Optimize Title tags, Meta descriptions, and URLs
Title tags, Meta descriptions, and URLs are essential elements of on-page SEO. These three are also the main components of search results and the first thing consumers see when conducting their online search.
That being said, the title tag is a visible and clickable HTML element that provides insight into the context of the page or individual content piece. This is what people click on when they want to go to your website for search results.
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Title tags are followed by Meta descriptions. These are small chunks of text that appear just below the title tag and further explain what’s on the page or what the content is all about.
Last but not least is the URL or the address of the page on the web. It’s very important for on-page SEO that these three are well-optimized. Let’s break it down, shall we?
Title tag optimization
It’s not difficult to optimize title tags. You must first decide on the context of the title and where it will lead consumers.
For example, the context of a title tag can indicate that you’ll be directed to a landing page, product category page, or a specific product page. You can use a CTA or a target keyword to specify the context of the title tag.
Meta description optimization
As mentioned before, Meta descriptions are chunks of text that further explain the context of a page. The text should be unique and it should accurately describe the page’s contents. However, make sure you keep it up to 155 to 160 characters long.
Meta descriptions should also contain target keywords or CTAs for a more optimized click-through rate.
Uniform Resource Locators (URLs) are the addresses for websites or web pages. They indicate where the link will lead once you click on it.
Both search engines and consumers alike must understand where the link leads to, which is why URLs need to be properly optimized. Here’s an example.
- This is not an optimized URL: https://www.mywebsite.com/Hj07B43sc#
- This is an example of an SEO-friendly URL: https://www.mywebsite.com/product/category/product
4. Create awesome content
Content is the most important factor for SEO. When conducting on-page SEO, it’s crucial that you have well-optimized content that’s unique and original.
That being said, you should create valuable content that satisfies search intent. That means educating, informing and entertaining consumers with your content.
Here are a few things to focus on when creating such content.
- Add details, such as images, infographics, tutorials, etc.
- Strong copywriting is crucial for content value and engagement.
- Original ideas and topics are necessary.
- Enlist the aid of expert authors if you’re covering specific topics.
When content is valuable and engaging, you can build your on-page SEO strategy around it.
You can use internal links, CTAs, and breadcrumbs to help users find additional information or related content, as well as take the desired action towards converting. Just make sure that search engines can crawl your content and index your pages accordingly.
On-page SEO is essential for website visibility and exposure. This strategy helps your web pages and individual content pages appear right in front of your target audience on search results.
By using the right on-page SEO techniques, you’ll be able to gain more brand awareness and more organic traffic for your website. That said, more organic traffic means more qualified leads that are easier to convert into paying customers.
Ellie Northcott is a long-time marketer, currently working as a freelancer in Miami, Florida.
Editor at Digital Strategy One.
She is also a passionate writer and loves to explore new, innovative and digital news. In her spare time, she is an eco-activist.