Editing thousands of E-commerce product photos can be tedious and time-consuming. Since most people are buying online, product images are crucial in helping online shoppers to visualize what they are purchasing. This way, they can get a good feel for what they are purchasing without actually seeing or touching the product.
Importance of Product Photos in E-commerce
Product photos play an important role in the E-commerce process. They capture the attention of shoppers and ensure that the products you sell match their expectations. They may be looking for a specific color, size, or style, among other things. It is therefore essential to have quality product photos.
Product photos are also important for the conversion rate of your website. While the product itself is not always the deciding factor, it is necessary to provide a photo that gives the reader instant information about the product. The photos should depict the product from multiple angles. This increases the likelihood of the buyer making a purchase.
For the best results, choose high-resolution photos. Use a high-quality JPEG file for your product images. It has a lower file size, which can increase your page load speed. Slow-loading pages can lower your ranking and cost you sales. Moreover, the photos you use should be clean, complete, and as close to reality as possible. You may need to take multiple product pictures depending on the type of product you’re selling. For example, a shoe display may require four pictures, each displaying a different part of the shoe, including the laces, instep, and toe.
Besides enhancing your sales, E-commerce product photos can also expand your brand’s reach by drawing in new audiences. These photos can be used on social media profiles and in paid ads. However, you should ensure that the photos you use are original, as the same product photos may appear in several places, thereby reducing your sales and brand awareness.
High-quality product photos are essential for optimizing the ROI of your product listings. They are most effective when paired with a unique product copy. Useful information about the product increases brand trust, entices the customer to purchase, and increases the likelihood that the product will be shared via social media.
Ways to Edit Product Photos
There are a variety of ways to edit E-commerce product photos. These steps can help improve the look of your product pictures, correct color, remove distractions, and fix defects. This can make your products look much better on your site and ultimately increase your profits. Here are some common ways to edit E-commerce product photos:
First, consider ensuring that your images are clear and clean. Using the proper lighting and photography techniques can make a huge difference. Proper photography will help improve the image of your product and make a lasting impression on customers. Many E-commerce platforms also have their own guidelines when it comes to product images.
Next, consider the background. Dark images can be misleading to customers. For this reason, a white background is recommended for E-commerce product photos. In addition to improving the image’s quality, you can reduce the file size by removing the background. This can also improve page load speed. Finally, consider using filters to change the color perception of your products.
Photoshop provides many tools for editing images. One tool is the Clone Stamp Tool, which allows you to select a part of a photo and paint on another part. This tool is most helpful when you need to edit edges of your images. Another tool is the Patch Tool. This tool is similar to the Clone Stamp Tool, but is used to remove rough edges from photos.
Product image templates are a great way to create consistency in your product images. These templates should be between 1200px and 1600px long, as this will make it easy to zoom in and out. In addition, make sure to include keywords in your product image templates. When choosing a template, make sure that the dimensions match the shape of your products. You can also choose to use portrait or landscape templates for your product images.
Ways to Remove Mannequins
Having mannequins in your product photos can distract the viewer. Luckily, there are ways to remove mannequins in E-commerce product photo editing. One method is to remove the mannequins and replace them with a white background. This will make the mannequins disappear while leaving the product in focus.
Another post-production technique to remove mannequins from E-commerce product photos is to create a ghost mannequin effect. This effect will remove the mannequin from the picture and create a more lifelike photo of the product. The ghost mannequin effect can be achieved with a simple photo editing program, such as Photoshop.
If you have apparel product photos that contain a complex bottom section, the ghost mannequin effect can be used. To get this effect, use the clipping path tool to remove the mannequin’s bottom part. After doing this, use the ghost mannequin effect to join the bottom part of the product.
Another way to remove mannequins from E-commerce product photo editing is to use invisible ghost mannequins. This method involves taking two or more images of the product and removing the mannequin subsequently. This method has the advantage of being more versatile and easier to use.
When using a mannequin in E-commerce product photo editing, you have to be very careful about its positioning and folding. This can distract the viewer from understanding the actual product. A mannequin’s appearance can also make the product look less appealing to the eye.
You can also use the ghost mannequin technique, which involves opening the image with Photoshop or a foam board and selecting the ghost mannequin layer with the Selection Tool. Once you’ve selected this layer, you can then merge the ghost mannequin image with the foam board image. Hiring a professional image editor can help you get more done in less time. Once you’ve done this, the image is ghost-free and will look professional.
Ways to Remove the Background
When preparing a product photo for E-commerce, you may need to remove the background from the photo. Many E-commerce product photos are simple, with just a product shape. However, if you want to make the product more appealing to customers, you may want to remove the background from the photo. Fortunately, removing the background is a relatively easy process.
Firstly, you need to choose a reliable background removal tool. You can use software that is designed to remove the background from E-commerce product photos. These apps work by allowing you to upload product images, mark the foreground/background of each product image, and then fix the results. A basic online background remover is fine for small E-commerce operations, while a program that has API access may be better suited for larger operations.
Another option is to use Photoshop. There are several tools available in Photoshop to remove the background. Once you’ve chosen one, you can use the tools available to remove the background and save the result as a transparent PNG file. This way, you can easily remove the background and make your product more visible.
Another free option is to use a tool like Icons8 Background Remover. This software uses artificial intelligence to remove the background from E-commerce product photos. You upload the image using Icons8 Background Remover and it will remove the background in as little as 10 seconds. Once it’s done, you can download the image and upload it to your E-commerce platform.
If you don’t want to spend time or money on an app, you can use an online editor. There are plenty of apps and websites that offer this service. Most of these apps share similar features.
How to optimize your photos for SEO
There are a number of ways to optimize your photos for E-commerce product editing. First, you should make sure that your images are in a format that will display well on various platforms. For example, JPEG images can support a range of colors and have elaborate compression settings that will preserve excellent quality.
Image size is another important aspect to consider. Generally, you should aim to keep your images under 70 kb in size. You can use the ‘Save for Web’ function in Photoshop or an online image editing tool to reduce their size. JPEG images have the best balance between quality and file size.
Another way to optimize your photos is to crop them. Having a variety of sizes and shapes of products can make a website look cluttered. For this reason, it’s important to crop products when you edit them for E-commerce. It’s also a good idea to use a DSLR camera for your online marketplace images.
Images are the first thing that customers notice when they’re browsing a product. A good picture of a product will draw them in and give them the desire to buy the product. Images should be optimized for Google’s indexing by being smaller than 5 MB. This way, they will load faster and have a higher ranking in search engine results.