Many commercial website owners often underestimate the importance of design for the success of their business. Web design company Los Angeles is also not in a hurry to convince them of this, since the appearance of the site does not affect the position, which means that you can not particularly devote time to this factor.
So it is true, but here it affects sales in the most real way. And sometimes it’s so that it is worth paying attention to it first of all and assigning priority to work on its improvement.
The fact is that a high-quality and pleasant-looking design causes the corresponding positive sensations among site visitors. The ugly and outdated appearance of the site, on the contrary, makes the user’s only desire the desire to quickly close the tab in the browser.
Web Design plays a particularly important role in relation to the online store, as the visitor usually goes to him with the motive to buy something. If the appearance of the site’s pages is not credible and repulsive, he will most likely not make a purchase, which means that all efforts aimed at attracting such a visitor will be wasted.
“But the main thing is prices!” You can say. Yes, I do not argue, but there is also a factor of trust. And often it is he who becomes decisive in making a decision. Will you strongly trust the guys who call themselves “No. 1”.
The same as trying to earn millions by opening an elite boutique in the old basement of an abandoned factory. And while continuing to argue that the appearance is not the main thing.
How website redesign can boost sales?
A site is one of the building blocks of an entrepreneur’s business model. And our task is to do everything in such a way that this brick perfectly fulfills the functions assigned to it.
Updating the design of the site, subject to competent implementation, provides a number of advantages:
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- increasing loyalty from the existing audience and new visitors;
- increase in conversion rate;
- growth in the overall level of sales of goods or services;
- lower failure rates and improved behavioral factors;
- optimization of the project structure, etc.
As I already wrote, this is especially important for such types of projects as online stores. And believe me – all costs will be more than paid off due to the growth of business profits, which will become especially noticeable in the long term.
Adaptive layout – another argument in favor of updating
Many sites were created a very long time ago and then no one really thought about the need to adapt to mobile. But times have changed, and what was previously seen as a nice bonus has now become an urgent need.
Now the share of traffic from mobile devices is growing rapidly, and in a number of subjects already exceeds the transitions from desktop PCs and laptops. This is a very important argument why it is necessary to ensure high-quality display of your site on smartphones and tablets.
Adaptive layout is a prerequisite for the design of a modern site to comply. On the screen of a smartphone and tablet, an online store with an outdated, non-adaptive design, not only looks ugly, the main thing is that it is completely inconvenient for them to use and make purchases.
A modern layout adapted for all types of devices solves this problem, allowing you not to lose profit.
In addition, even the Google search engine announced that since the summer of 2018, sites that are not optimized for viewing on mobile devices will be ranked in the search below.
So do not put off until later that which can provide you with competitive advantages right now. Update the design of your sites, make them better and more convenient for customers, and earn more!
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