Digital Marketing

Guest Posting: How To Find The Right Opportunities?

Guest posting, guest blogging, guest writing is nothing but the same thing where a small to medium-scale business leverages opportunity on some other site having high domain authority in return with backlinks and loads of traffic. There are two parties that are mainly involved here. As a business owner, you want to reach the maximum number of people you can. For the same, you can opt to guest post on a host site whose audience resembles your target audience.

The host site will also let high-quality work get posted as nobody wants to leave the grasp of top-notch content that is binding the audience to their site. All-in-all, it is a situation from which both parties can benefit. That being said, it is difficult to maintain high-quality guest posts for a prolonged period and businesses do need expert help. If you require the same, you can choose to take help from Guest Posting Services having a wide experience writing different guest posts.

Many times, people want to look out for guest posting opportunities but they fail to find one. If you are one of them, do not worry as we will be discussing ways to find guest posting opportunities next.

  • Leverage Google Search Operators

You can find blogs that accept guest posts with the help of a Google Search. While some sites do have particular guidelines regarding guest post pitches and blogs, some tend to follow in-general patterns. You need to type in Google Search your domain and relevant keywords to get a list of sites that are accepting guest posts.

For example, if your domain is marketing, you can write “marketing guest posting opportunities” in Google Search and you will get the list on your screen. You can replace the keyword guest posting opportunities with other keywords such as guest posts, write for us, contribute to us, submit an article, etc. This way, you will be able to list down numerous sites that are accepting guest posts. You can copy their link into a spreadsheet and save them as per the reference keyword name and perform strategic analysis later on.

  • Through Fellow Guest Bloggers

After you have shortlisted sites with the help of Google Search, you can visit them individually and find out more about fellow guest bloggers and the type of content they permit. This will give you a better idea of whether the site fits in perfectly for you or not. Moreover, after you have found out niche guest bloggers, you can search them on social media and different other platforms and find out other sites where they regularly guest post. This will open multiple different opportunities for you where you can submit your pitch for guest posting.

  • Track Competitor Backlinks

Another thing that you can analyze is your competitor’s backlinks. There are many third-party services that help you out in tracking the backlinks of your competitor. With their help, you will be able to know any recent backlinks they have received via guest posting. This will also let you know about the host site where you can then apply and as they are already accepting guest posts from your competitor, there are high chances of your acceptance. This way, you will be able to find sites relevant to your niche and ones that accept guest posts from your competitors as well.

  • Search On Social Media Platforms

As we said in the Fellow Guest Bloggers section, you can search about them on social media platforms. In the same way, you can also search for opportunities in general. You can check your competitor’s page and see whether they are getting any offers for guest posting or not. You can also turn on notifications from fellow bloggers and whenever they will receive a new offer to guest post, they will promote it via their page. Apart from these tactics, you can search on social media platforms with the help of keywords the same way you do on Google. Certain sites will also allow you to sort your results as per the date so that the most recent post will come on top.

  • Buy From a Trusted Source

Although buying backlinks is a risky approach and a big no-no from Google, it still can come in handy if done carefully and as per the standards. Generally, Google penalizes the links that prove of little value to a user (mostly irrelevant and of low-quality). However, if you are paying for a high-quality link and researching your way out, you will not be in much trouble. For that purpose only, we suggest you only opt for this option if you have nothing more to try and always take expert help.

That was all about guest posting and how to find guest posting opportunities. If you are looking for an expert, check out professional Guest Posting Services who are experts in this domain and are well-known for their timely delivery of quality guest posts. Work with them closely to leverage the benefits of guest posting for your business.