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Disadvantages of not using Custom Packaging

When a customer walks inside your store, the first thing they see is the custom packaging. Quality and style are the secondary factors, while alpha remains custom packaging. Even if they only stare at it for three seconds, custom packaging can create an indelible impact on your customers. A consumer will fall in love with your packaging and re-order from you if you have compelling custom packaging. In a nutshell, personalized packaging is the ultimate approach for converting a new customer into a repeat customer. There are a lot of disadvantages of not using custom packaging but the foremost one is, you will lose your competitive edge over the market. As stunning packaging can make you, generic packaging can ruin you as well. Mentioned below are some of the disadvantages of not using custom packaging but before we jump on that, let’s talk about why custom packaging boxes is significant for your brand.

Significance of Custom Packaging:

As the saying goes, we never get a second chance to make a good first impression. Custom packaging not only makes a lasting impression on your customers but also makes a permanent impact on them. It is an excellent strategy for individuals who wish to extend their brand name and establish a distinctive identity for their company. We feel that the firm’s packaging does a better job of attracting customers than the product itself. At first glance, it appears to have a high potential for drawing customers. With careful packaging, your company gains a comparative advantage over competitors, and it also helps you stand out from the crowd. As the name implies, you can personalize the box to your liking. The box can be customized with whatever you like. It can have everything: beautiful designs, branding, and elegance.

Disadvantages of not using custom packaging:

There are several downsides to not utilizing custom packaging, including the inability to grow your business and the impression that your brand is conventional. The disadvantages of not using custom packaging are listed below.


Every vendor’s first priority is to give their customers a positive purchasing experience. They desire to supply undamaged items to their customers, with the goal of delivering their product intact at their door. This is where packing comes into play. When opposed to specialized packaging, generic packaging does not provide sturdy packaging. With generic packing, there are far higher chances of the goods being damaged before it reaches the recipient’s door than with custom packaging. So the first drawback of not employing custom packaging is that ordinary packaging will not enrich your goods with high-quality protection. Get the idea from the Lip Liner Boxes.

Lower your Sales:

The fundamental function of custom packaging is to entice customers at first look. The three-second rule governs consumer buying. If your product can create a remarkable effect in three seconds, you’re set to go; if it can’t make that impact, odds are buyers will abandon it right there. That’s where custom packaging comes into play; we’ve all seen how monotonous and uninteresting generic packaging can be. It will not appeal to the buyer since it is uninteresting, however, custom packaging will immediately speak for you. Clients will be drawn in by the stunning colors that have been incorporated into it. In a nutshell, the disadvantage of not using custom packaging is that conventional packaging will reduce your sales.


To review everything discussed above, we believe that not employing custom packaging is the most significant disadvantage for your company because it might cut sales, does not target your potential customers, and does not provide strong protection to your product inside.

Author Bio

Muhammad Junaid is a senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience being a content manager in customized Packaging. Work for years with local and international enterprises. Also, represent well-known brands in the UAE.


Sanket Goyal
the authorSanket Goyal