An influencer on YouTube generally has many YouTube subscribers and has millions of YouTube views in their YouTube videos. They can influence their followers due to the expertise they have in the area of interest and their position in the market, or just because of the relationships they’ve built with those who are YouTube subscribers.
With over 500 hours’ worth of content posted on YouTube each minute, there’s not surprising that the platform is in a fierce marketing competition to increase the amount of genuine YouTube subscribers they receive. Influencer marketing on YouTube can be a wonderful method to connect with your customers to target a specific population segment to build brand awareness and boost your business’s expansion.
Different types of YouTube influencers
Based on the number of viewers, YouTube influencers can be divided into micro-influencers, nano-influencers macro-influencers, mega-influencers, and micro-influencers. Nano-influencers generally have fewer YouTube subscribers; however, they can reach an engaged following and build a deeper relationship with their followers. Micro-influencers usually have a higher amount of YouTube subscribers than nano-influencers and focus on a specific subject that their YouTube subscribers are keen on. Macro-influencers, on the other hand, are permanent social media influencers. They may be B-grade or mainstream celebrities who are still aspiring to become famous or experts online in a specific field. Mega-influencers have made a name for themselves offline and could differ in their degree of influence. This includes prominent personalities, opinion leaders from different industries, and other prominent celebrities who made their name offline.
Why your brand requires YouTube influencer marketing?
With the intense competition on YouTube, using YouTube influencers can bring benefits that you’re not in a position to attain by yourself.
YouTube influencers have an impressive number of YouTube subscribers following their channels. Being advised by an influencer on YouTube influencer could boost your profile among their YouTube subscribers, which can help increase visitors towards your content and increase YouTube views to your company. The YouTube influencer is a trusted source for their fans, and being associated with them can also lend your brand credibility among those who are YouTube subscribers.
The real YouTube subscribers have a higher likelihood of being involved with the content shared by an influencer who may have an intimate relationship with their YouTube subscribers in contrast to advertising on television that can’t provide that same level of personal connection.
Influencers are typically in specific niches and can count YouTube subscribers with many subscribers engaged with niche content. Selecting the best YouTube influencer can allow you to directly connect with your intended audience and save time marketing directly to the population.
YouTube influencers can also provide the most cost-effective method of marketing your business for free to YouTube subscribers and provide a greater return from influencer marketing campaigns that you could achieve with traditional ads on TV.
When a YouTube influencer posts the content, the content will remain in their channel for the duration of their existence, which means their YouTube subscribers can view it anytime. New YouTube subscribers can access the content through their channel. Contrary to TV commercials which run for weeks or even two and then fade away, YouTube influencer marketing allows users to reap long-term advantages from videos uploaded by influential people to their loyal audience that comprises YouTube subscribers.
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Establish clear goals
Do not just start looking for influential people for your company. Set out the objectives for your marketing campaign. Do you want to know- How to Get YouTube subscribers or YouTube views to build your brand? Do you wish to see a rise in sales? Are you looking to raise the visibility of your company? Setting clear goals will allow you to reach out to the appropriate influencers, determine the kind of content you’d like to be published, and then decide on key performance indicators to measure your campaign’s effectiveness.
Choose the ideal influencer to represent your business
Before trying to reach out to an influencer, take note of the following elements:
- Relevance to your industry: Choose an influencer whose content is in line with your industry. Only then will they be considered an authority in their field, and only then will you attract interest from the YouTube subscribers.
- Influencer experience: Working with influencers who have worked with similar brands/types of content over time can provide you with information from the past and benefit from their knowledge in the field.
- Reach: select YouTube influencers with an extensive amount of YouTube subscribers and who can earn many YouTube views through their content due to an active and loyal fan base. This means that your business can benefit from their fame.
- Monitor engagement: YouTube influencers might have an impressive amount of YouTube subscribers; however, they do not have the same engagement to their content. As a company, it is crucial to select an influencer who has a loyal public since this could increase visibility and more conversions for your business.
Searching YouTube influencers to collaborate with
You can identify the influencers you would like to work with by doing a Google search with your needs or searching YouTube or employing tools such as Scrunch FameBit Mention and Influicity. While you search on YouTube, you can filter your search by the type of video or channel and even sort channels based on their views numbers.
Compensation for the influencers
Compensation is offered in three ways: at the flat rate, via commissions, or freebies. Flat rates are paid for content made and are determined by your budget as well as the demands of the influencer. Commission-based payments are paid a certain percentage towards the influencer for each sale they generate. However, it is usually paired with the flat rate of fee and commission fees. Freebies are a good option if the influencer already has a strong customer of your brand, in which case you provide them with free samples of your product that they can test.
Create user-centric content
A user-centric content can help you get greater YouTube views and YouTube subscribers for your business. The most well-known kinds of content to use for influencer marketing include:
Suppose you let an influencer include your logo, product, or service in their video. In that case, you will build awareness for your company and gain more YouTube subscribers because of the engaged viewers on the part of YouTube’s YouTube influencer.
Through unboxing, influencers on YouTube disassemble your products and explore their capabilities or provide instructions on how to use them. They are extremely popular with viewers and could bring more YouTube views on your product.
Tutorials, demonstrations, guides
The concept behind tutorials, videos, and guides on how-to is to offer educational content that users can interact in and learn from. These videos can be utilized in influencer marketing strategies to reach out to an engaged group composed of YouTube subscribers and help guide users’ buying decisions.
Vlogs can be a wonderful opportunity for a user of YouTube subscribers to connect with the influential people they admire in a more personal and relatable way. They can help reduce the line between users and influencers, as they are also transported on a journey with videos posted by influential people in a relationship with your business.
Reviews and testimonials for products
Reviewing your product by influential people and gathering testimonials from them can assist you in reaching more people who might be uneasy about brands that promote the products they own. This way, you can witness an increase in sales and increase the quantity of YouTube subscribers.
Comedy and sketches
These videos can add a touch of humor that grabs people’s attention. They are great for creating viral content because they’re extremely well-liked by viewers.
Make sure that they create the content following the guidelines you’ve provided; however, don’t get too rigid that it hinders their creative thinking. At the very least, they’re knowledgeable about the interests of their followers, and you can trust them to know what they’re doing when you’ve provided them with the guidelines. Be sure to set specific deadlines for them to meet and follow FTC rules while making sure the influencer is aware of them. Explore your options but remember to include call-to-action within the content that you post as clickable links to ensure that you redirect most users from your YouTube subscribers on your site to increase brand recognition and sales for your product.
The success of the campaign measurement
It’s useless to do all of this only not to know if the strategy is successful. You must have your KPIs prepared to help you discern the things that worked and which didn’t to determine the success of the influencer marketing program. You’ll need to monitor whether there has been growth in the amount of YouTube subscribers and YouTube views you’ve got. Other metrics to monitor include drop-off in video and click-through rates and whether there are increased organic search traffic and engagements that take the form of likes, YouTube views, comments, as well as shares CPM/CPV metrics, and the cost of acquisition across other social media platforms.
With this comprehensive guide to influencer marketing to YouTube, it is possible to begin creating an increase in YouTube subscribers, YouTube views and increase your business’s growth.